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Apple did it again…
Unless you’ve been living under a rock the last two days, you’ve seen all the hullabaloo about Apple’s recent presentation at WWDC (World Wide Developers Conference).
Now, a lot of people want to break down either:
- The products Apple is introducing
- The presentation/storytelling behind their launches
I don’t really want to waste your time with either of those today.
In fact, I want to talk about something that isn’t really highlighted that much (but has a HUGE significance to growing, scaling, and upping the value of your solo creator business).
What is it?
I’ll give you a hint:
Spatial Computing…
What’s so important about Spatial Computing?
It has nothing to do with the technology behind it…
And it has everything to do with the deliberate use of language.
For those of you who aren’t familiar, Spatial Computing is the technology behind Apple’s yet-to-be-release product, Vision Pro.
Think of Vision Pro akin to Oculus (a virtual/augmented reality headset).
The reason I’m making a stink of this is the fact that they took a known technology and named & claimed a new space as a result.
Think about it – Apple could have called it Vision Pro – a VR headset.
Instead, they chose Vision Pro – Spatial Computing.
Before June 5th, 2023 – Spatial Computing didn’t exist.
But today, it does…
So how does this pertain to our creator efforts?
This isn’t the first time Apple has named & claimed a category…
I wrote about this in a recent tweet:
You can see how my last line pertains to us…
Another example you didn’t know existed
Before I share how you can adopt this into your own creator business, let me shine a light on a another named & claimed category you’re already familiar with (you just don’t realize yet).
Take for instance The 4-Hour Work Week by Tim Ferriss. This is an already popular topic (passive income, work from home, etc.) He could have titled his book,
- “How to Create a Passive Income Business and Remove Yourself from Business Operations”
Instead, he chose to name & claim a category. Literally.
Everyone (who’s cool) is doing it…
Me and Apple (yes, I just compared my marketing prowess to Apple… deal with it) aren’t the only people doing this.
Here’s two quick hitters from both Twitter and Linkedin to show you that everyone worth their salt is doing this.
First up, Kieran Drew (Twitter).
And Jasmin Alic (Linkedin):
This is the power of this little linguistic mindf*ck.
It makes what they’re presenting like it’s a bonafide framework.
And, in a way, it is…
How you can use for instant authority
The lowest hanging fruit example I can give you is with content or products.
More specifically, the steps involved in a thread/carousel or a course for instance.
Pretend you’re about to release a course or thread on how to close like a master salesperson.
Here’s what it could look like with unclaimed steps:
- Find your leads
- Reach out by calling & emailing them
- Follow up via email to lock down the close
Fine… that makes sense…
But what if we used some simple language jiu jistu to name & claim those steps…
- The Infinite Sales Lead Generator
- The Cold Lead → Warm Lead Multiplier
- Instant Response Follow Up Lead Templates
Do you see how this uses simple language to make your process a unique value offering to whoever is reading or taking the course or piece of content?
This is what Apple did with two simple words
Spatial Computing.
Once you see this, you can never unsee it…
From my corner of the globe to yours,
Happy building ✌️
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Cheers,
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